Social networks are no longer optional when running a successful company. Even if you own a small local shop, you must perform social media marketing today.
Everyone today carries smartphones and uses social media daily. Social media marketing plays a vital role in the growth of your business.
Un persuaded just yet? Then I shall be diving deep into social media marketing, its benefits, and much more.
What is social media marketing?
First of all, let’s start with what social media marketing is.
Social media marketing is the usage of different social media networks such as Facebook and Linkedin to connect with people to build your brand, drive traffic to your website, lead generations and increase your company’s sales. It is part of digital marketing.
The main goal of social media marketing is using different tactics to engage with existing customers and gain new ones.
According to a Statista report, the most used social media in 2022 is Facebook, with about 2.9 billion active users monthly, followed by Youtube and WhatsApp, which have 2.6 billion and 2 billion monthly active users, respectively.
How does social media marketing work?
As social media came on the rise, companies took it as an opportunity to grow and started using social media networks as a marketing tool.
Marketers and company owners started employing different social media marketing strategies and tactics to engage the audience with their products.
Also, some social media networks provide demographics, reports, and personal information so marketers can focus more on something they lack.
As a digital marketing agency in Singapore, we perform five critical steps in terms of social media marketing efforts:
1. Goal-Oriented Social Media Strategy
In this step, we find out the primary goal of the company: awareness, leads and sales. Then, type content to put out, and give advice on the appropriate social media platform to focus on.
2. Marketing Plans and Publishing
Our team then drafts out digital marketing plans, such as what their content should look like and in which form (e.g., audio, video, scripts).
After completing that, we focus on when they want to release the content on their social media profiles.
3. Audience Engagement
After the content release, it is essential to collect reviews and feedback to engage with the audience. With this, we can know what people say about the company, brand, content, or any other business assets.
4. Analytics
Every company wants to know where its content is going, how much progress it is gaining, and what people it reaches.
So, we provide detailed reports and results about the content. These reports and results can help companies use specific tactics to overcome a problem with their current content release.
4. Paid Social Ads
Publishing content on social media profiles is beneficial but cannot reach many people at once.
So, paid ads on different social media networks are very important for further brand building and increasing a company’s exposure.
Facebook advertising has become very popular, our company specializes in Paid advertising on Facebook and Instagram.
5 Benefits of Social Media Marketing
Social media marketing is worth the time investment. Here are some of its benefits that can accelerate your company’s growth.
1. Brand Building
People care about brands very much. People now want things from a brand that can provide high-quality products and engage with them like their best friends.
According to SmallBizgenius, about 66% of people stay loyal to a brand. But to obtain this loyalty, you must build a brand that people can believe in.
Brand building doesn’t happen overnight, so you must engage your audience consistently.
2. Cost-Effective
Companies want to sell more at a lower cost, right?
Social media marketing is cheaper than traditional marketing, and it is quite effective. You can take advantage of social media ad features such as the use of social media’s targeting options to reach a specific audience of specific ages or areas.
3. Two-way Communication
One of the other advantages of social media marketing is two-way communication with your customers.
On one hand, any company must connect with its customers to grow.
You can also learn a lot about your customers, including their interests, and thoughts about your company through social media feedback.
Social media marketing enables you to reply to your customers as soon as possible. You can ask your customers questions and get feedback from them, which you can use to make your social media marketing strategy accordingly.
4. Drive Traffic To Your Website, Convert Into Sales and High Lead Generation
Sharing engaging content on social media networks will get people excited about your product and make them want to connect with your company.
They then can be boosted through paid social ads and social media posts can be significant to driving traffic into your website.
You can also join social media groups, social chats such as Facebook groups to talk about your business and industry news and get insight into potential customers.
Social media marketing can help with lead generation and convert customers into sales.
In fact, our SEO consulting for Singaporean businesses shows that it can be complementary to SEO if done right. Conversion rate optimization done for SEO can be utilized for social media marketing too!
5. Partnering with Influencers and Celebrities
One huge benefit of social media marketing is partnering with influencers and celebrities. Yes, it may cost you some, but the outcome will be great.
Influencers and celebrities have high followings on their social media profiles, so getting them to promote your company means letting an increased number of people know about your brand.
Also, you can get many business tips and tricks from experienced influencers to grow your company furthermore.
In Summary
Companies of any size today are using social media marketing to promote their brand.
Social media marketing done right can be complimenatry to SEO, content creation, content marketing, brand building, audience engagement, paid social ads and lead generation.
Social media marketing is not optional today. It is more than just scrolling around Facebook feeds or Linkedin. Social media marketing done right can get you enormous website traffic, lead generations, and sales.
