In this post you’ll learn how to use competitive analysis in your favor. If your business uses social media, so do your competitors! By analyzing the competition you identify the content strategy of companies offering similar services. Observe their approach to your audiences. Do not duplicate their actions. Adopt the techniques that are successful with your common targets.
This competitive analysis will allow you to not only identify the strengths of your competitors but also their weaknesses. Integrate this information into your social media strategy. They will be critical for the effectiveness of your strategy.
Choose the Relevant Social Networks
One of the most important steps in social media marketing is choosing which social channels to use. As we discussed above, before choosing your social media channels, you need to ask yourself two very important questions: “Where are my customers?” And “Where are my competitors?”
These are not the only parameters for choosing the relevant social networks. Other factors, such as the staff resources you have at your disposal, the time you have to manage social media, and the type of business you run can also affect your choice of network. For example, if your business is active in B2B, create a presence on LinkedIn and target your content for a professional audience. If your business is B2C active, create a Facebook page instead.
Once you have chosen the right social networks, decline your strategy with a clear goal for each social channel.
For example, Sephora, one of the biggest cosmetics brands in the world, uses Snapchat and Instagram to promote their products and especially influence the younger audience. On the other hand, the brand uses Twitter to troubleshoot customer service issues.
As soon as you have chosen your social channels, create-improve your profiles to align them with your strategic plan.
Create A Social Media Content Calendar
The consistency and quality of your content is the key to the success of your social media strategy! A social media editorial calendar contains specific publication dates (and times) for each type of content.
Benefits of the editorial calendar:
- Guide all your social media activities
- Helps you to post regularly, share photos, videos
- Increases the engagement of your audience
- Allows you to discover new social users
- Organizes the themes as well as its variations
Create And Share This Great Content
Content is the fuel of social media. Write according to the interests of your target audiences on different social channels.
Make your content engaging and compelling. Quality content improves the engagement of your audience and by rebound the notoriety of your brand.
Be careful if you bombard your social media users with content, they will quickly get tired, then frustrated and ultimately no longer follow you.
Evaluate Your Performance
To optimize your social media marketing strategy, evaluate your social media performance.
Analyzing data such as number of impressions, number of likes and other engagement rates allows you to improve your actions. At each step of this plan reassess your actions and ask yourself if you are achieving your goals.
An effective social media strategy is fluid. It evolves according to changes in algorithms and the interests of your social users. So, go ahead, create a strategy, and optimize it as you grow. Thus, you learn more about your customers, your products and your business will be more efficient.
