Education plays an important role in everyone’s life. Our future life mainly depends on education. So we always try to get the best quality education and try to search those educational institutions which will be able to enhance our learning process and makes us ready for future life. On other part technology and internet have a deep role in every field. Because of technological developments, we can see that so many doors are opened for our youngsters and they get all kind of opportunities in every field. When we the influence of technology in the educational field it has brought a drastic change in the educational field and also helped to enhance learning as well as teaching methods. We follow the traditional method of digital marketing but still, the new dimensions of digital marketing have done a bigger impact on us. In the past, people didn’t have many kinds of sources to search any information’s related to schools and colleges.
But now we have that process. We will get all kind of information’s and detailed list of faculty members in that particular school with the help of Google and other sources of internet. Every schools and college have their own websites which will provide necessary information’s related to the schools. People can check about the quality of education of the school by its past histories and will get the information’s related to courses offered in that particular academic institution. It’s really helped students to understand the quality of education related to the institutions. And also they will get reviews related to that school and their teaching style by the previous students. Their opinion plays an important role in the building up of the image of schools. So digital marketing really influence the mindset of people.
Low cost
It’s really cost effective when compared to traditional digital marketing. By using social media and internet marketing strategies one can target the larger audience and influence their mind without much effort. With low budget educational institution can spread its popularity and spread goodwill of the academicals institutions. By using email marketing social Media and internet in a proper planning and strategies they can catch a wide range of audience and influence their thoughts. It will bring a complete and deep change in their thought process. We know that in this modern era people continuously use internet and technological devices and more than 80% of people are active users of digital marketing so with the budget they can spread their ideas and thoughts. Students also no need to waste their time and energy in searching good education institutions they will get everything in single touch. They will get everything without wasting their travel expenses they will get different types of educational institutions information’s and they can select their educational institution by sitting home and also can apply online they need to go for bank for payment of fees they can pay it by online banking such facilities always made our life easy and helped to do our work easily and without any kind of stress.
Instance feedback
Social media is very fast and there are more than 75%of people who use social media and stay active at all the time. So whenever there is confusion related to any matter or facing any problem and you need a solution you can depend upon social media post your question you will get a quick reply without wasting your time. Digital marketing gives a platform one can post and will get a quick reply to it. Face Book twitter messenger are such digital processing elements which will be really useful to the students. They will get instant reaction to their post and they will be able to analyze that and come into the best decision.
Awareness about an educational institution
We know that digital marketing mainly depends on social media because people are continuously using social media for entertainment and also for another purpose like learning teaching general awareness to get information and all. By establishing an educational site and by adding necessary information one can attract people. We know that more than 90%of people have face book and other applications downloaded on their smart phones and they use it actively. They will comment and share gives like to particular page if they are attracted by that. So by sharing the subject will get publicity without much effort and spending money. So social media really plays its role in digital marketing. Through online, they can ask equations related to the subject and the site is responsible to answer the audience’s queries. And education is really enhanced by this modern thought and modern technology. They will get all necessary information’s related to fees, curricular activities, and hostel facilities, transportation facilities everything will be available on the college websites.
Reach out greater audience
One of the greatest use of digital marketing is it can reach out the greater audience. In the past educational institution’s advertisement process was reaching a small range of audience but by digital marketing the new trends it can reach out greater audience through the help of Social Media. If the educational institutions are establishing themselves with any kind of motto and designed a certain website it can reach a number of audiences and will help to spread the goodwill of the educational institution. It can reach the audience directly without the intermediates help it can pass the message to the audience without using the third person.
Strengthens the reputation of the institution
When the educational institution has its own tagline and its own website it naturally increases the reputation of that particular institution. A parent mainly wants to give the best education for their child and the education institution must follow the modern ideology and modern techniques so when it has its own website and it filled with all information’s parents convinced that educational institutions follow the modern ideology and it will give all the facility which a new generation needs. So the use of modern technology is very important in educational institutions so such publicity through digital marketing really helps to strengthen the reputation if institution.
Mobile applications developed
We found in research that more than 90% of students use mobile phones and by developing digital marketing devices they will get all the needed information. They can search in Google and other applications and will be able to get all necessary information’s related to the educational institutions. They need not go that particular institution directly they will get everything on websites. So this made the educational process easy and helped students to select their educational institutions according to their taste and wish. They will have so many offers related to different courses. They can select a particular course if they feel that it’s correct to them. By searching information’s related to the faculty members they will be convinced that the particular institution is favorable to their concept and will help them to attain their goal in life.
There is no doubt that digital marketing plays an important role in the educational field. In the past, they used the traditional method of marketing but now in this modern technological era, new modern digital marketing techniques are used. This can be very useful to attract the huge audience. In the past educational institution doesn’t have any kind of source to make publicity related to educational institutions. It helps to connect not only students and authority members of schools or colleges. The educational websites will help the parents to be connected with the teachers and also authorities of educational institutions. Not only students will be able to get information’s the parents will also get all kinds of information’s related to the educational institutions. They will get all minority information’s whether it’s related to the festive of schools or examination dates and also information’s related to the PTA meeting. So in every sense, digital marketing makes educational institutions more effective on the basis of learning and also on the basis of curricular activities.
Digital marketing is developing in that way which will help to provide standard educational institutions for students. And the main and major role of digital marketing in an educational institution is it must be able to increase the number of students engaging in colleges. The main thing that educational institutions should keep in their process is that it must not take much time in the search engine process. There are some search engines which exceeds more than three-four pages it will make students disturbing so we must keep in mind that it should not go more than three pages if they feel delay naturally they will stop entering into your websites. So educational institutions must be sure about this and should not keep their audience weight for the result. There is no doubt that digital marketing gives a different concept for educational institutions to attract the audience and give publicity related to educational institutions. Which are really useful to the students who are searching for better and best education to achieve their dreams and to reach a good career in life.
