Store navigations are the most neglected aspects, but they should not be anymore because of the potential they hold. Website navigations impact the most crucial aspect, and that is the user experience and sales.
Besides improving the user experience, you should pay attention to better site navigation. Want to know why? Well, keeping things simple, website navigation itself is a key contributor to improved sales.
So, when it comes to the point where improving sales becomes necessary, you should be prioritizing the website navigation among various other aspects.
Keep scrolling down the article to explore how you can improve website navigation and offer the best user experiences with improved sales.
10 Ways To Streamline Store Navigation for Higher Sales
If you are on the lookout for the best ways you can streamline the website navigation, then you have come to the right place.
Here, we will explain the most impactful ways you can maximize and improve the website navigation:
1. Ensure There is a Menu Bar
Menu bars are the biggest support to let the customer roam around on the website. These are mandatory for web pages with a maximum number of categories and subcategories. To ensure the user is not lost in finding the specific product category, you must add menu bars. Within the menu, you need to group similar items in the same category so that the user’s navigation is smooth and easy. If the user is unable to navigate through these categories, there are few chances of the user making a purchase.
2. Product Filtering and Sorting Options
The major reason behind users navigating through your website and multiple pages is to explore your products and services. These navigations are complex when the user is unable to find the product they want to know more about. To ease things out for the user, adding product filtering and sorting options helps greatly. Ajax-based search options are the new trend, and you should stick to them for better sales with improved user experiences.
3. Let The User Have Unbothered Scrolls
Gone are the days when default paginations on WooCommerce contributed to smooth website navigation for the users. Today, the user wants ease without having trouble in their website exploration. To explore the website or, more precisely, product pages with a huge product catalog, the user wants unbothered scrolls. With the WooCommerce infinite scroll plugin, you can ensure this feature for smooth store navigation for the users.
4. Enable Quick View Options
Imagine the discomfort of leaving the page each time the user wants to view the product. This sounds annoying, right? Well, it is extremely annoying because the user has to move back and forth each time just to have a preview of the product. To make things simpler and straighter, including quick-view options for products can help. The user does not have to switch pages for just a glimpse of the product. With this preview of the product, the user’s buying decision is also swift.
5. Breadcrumbs
Showing the path the user has followed to reach the current web page also contributes to better website navigation. The user finds it easier to switch back to the page from where they have landed to the current page. All this information and ease is possible to offer with breadcrumbs on your website. These breadcrumbs show the entire path to the web users so they can make their navigation effortless. When the user is guided about their path, they switch back and forth easily to make their purchase decision without getting overwhelmed.
6. Mobile Optimized Pages
Apart from all these practicalities, there is more to your web store that needs to be changed to improve the sales by improving navigation. One of the key aspects to consider for better site navigation leading to higher sales is the optimization for mobile devices. The website has to be mobile optimized so that the user accessing your website through their mobile device faces no issues in navigating through the website. You do not want to lose a potential buyer just because of the device they choose to interact with your website.
7. Visual Cues Are The Best Solution
Improved navigation is incomplete without visual causes like images, videos, GIFs, and animation. Apart from these visual cues, you can add icons and elements that make the products or the user actions more recognizable, and they take an action without any confusion. By including visual cues, you not only offer a better user experience but also develop user interest, which improves interaction and sales.
8. Personalization Based On User Behavior
Craft the navigation aspects based on the user’s behavior and liking. For instance, displaying the products or highlighting the products the user interacts with more can help you personalize the navigation. With this personalization of the navigational aspects, the user has not to do much in finding their preferred products and the sales eventually improve.
9. Clear CTAs
Clear calls to action are one of the most overlooked for improved web user navigation and sales. Including CTAs frequently and at points where they are required can help the user make their decision. For instance, CTAs like limited-time offers, buy new arrivals, and sale ends soon can help you significantly boost your sales.
10. Advanced Search Options
Filtering of the products is not sufficient to offer smooth store navigation, including advanced search options, which are also the prominent ones. By including advanced search functionality such as voice search, image search, and similar others, the user’s navigation is improved. With these search options, the user can find their preferred product with ease without searching the whole catalog or abandoning the websites, thus improving sales.
Conclusion!
Having the website developed and deployed is not sufficient to help you meet your sales goals; you have to think outside the box. What’s out of the box is the user experience, which is paramount to improving site navigation. Website navigation is one of the most effective ways to offer a memorable user experience that comes with a multitude of benefits for your site, with higher sales being one. So do not neglect what better site navigation holds for your website’s improved sales.
