Optimizing the entire website for search engines and most importantly your web users is highly beneficial and profitable. Similarly, the optimization of product pages also boosts sales opportunities by improving conversion rates.
Presenting your products in a better way can help you deal with decreasing sales and conversions. The way you present your products and market them to the target audience has a lot of impact on conversion rates.
If your WooCommerce store is struggling to maximize conversions, then there are a lot of things that can be done to improve conversion. One of the most impactful ones is the product page and adding a few features to these pages.
In this blog, we will explore the best ways to improve conversions by optimizing product pages.
So, keep scrolling down and learn the best ways.
What Are Optimized Product Pages?
The process of making your product pages according to the needs and requirements of your store visitors and target audience is known as optimized pages. If the user lands on your product pages and finds the desired product they are looking for, then the page is highly optimized.
Some of the factors that contribute to the optimization of your product pages are:
- A complete product page with all the useful information a web user is looking for
- A product page with optimized and relevant images that impact the loading speed
- Clear call to action which makes it easier for web users to make a decision
- Product pages that are mobile responsive and cater to the needs of mobile users
- Offers product recommendations based on user interests and buying behavior
- Keeps the user informed about the status of the products with stock availability information
- Displays the options for users to make flexible choices based on individual preferences
These are some of the factors that contribute to a highly optimized product page for WooCommerce solutions.
Top 11 Ways To Improve Conversions with Optimized Product Pages
If you are looking for simple, effective, and impactful ways to improve your WooCommerce store conversions then you need to optimize your product pages. Optimization of the entire website and the product page both contribute to the conversion rates and sales.
The following are some effective methods of improving conversions for WooCommerce stores with optimized product pages.
1. Cut the Clutter
Cut the clutter that is on your product pages. A cluttered product page is less preferable and easy to explore for your web users compared to pages that are clean and organized. Keep the product pages explorable for everyone because the type of user interacting with your website is unknown.
Web users may come with varying technical skills and expertise, and a cluttered product page increases the complexity of the page. By keeping your product page less messy, you increase the user engagement.
2. Pay Attention To Design Consistency
Design consistency plays a vital role in improving user experiences. One of the mistakes that you need to avoid with WooCommerce product pages is to have inconsistent designs. There should not be a major difference between other pages and the product page of your website. Similarly, all the product pages should also have a consistent design.
The theory behind having a consistent product page design is to improve the navigation seamlessly and smoothly. With inconsistent web pages, smooth navigation is impossible to achieve for web users which makes them avoid making any purchases.
3. Do Not Forget Menus and Submenus
As we are already aware of the significance of clutter-free product pages for improved conversions, so to achieve clean and understandable product page menus and submenus is essential. No matter how many categories you have or several items on the list to sell, there should always be a menu or a submenu.
Besides making the product page organized and clean, menus and submenus make it easier for web users to locate and find their desired products on time and without any effort. These easily approachable products on your product pages enhance user experiences and eventually conversion rates.
4. Product Descriptions Do Count
Never miss on the product details if you want to improve your conversions. Adding a product description makes your product pages optimized for web users because they can gather some useful details about the products they want to purchase.
If there are no details related to the product you want to sell, then there is no way the customer is going to trust what you offer. To build trust in your customers and offer useful information you must provide them with some details through a brief description and maximize conversions.
5. Highlight The Product Features
Improving conversions for your WooCommerce store is impossible if you fail to attract your target audience in the first place. Attract your targets first and you can do it by providing optimized product pages. Make your product pages worth visiting and exploring for the users by including the product features.
Any user who is on your web page to make a purchase will look at the features your product offers. If they are impressed with the product features they will purchase before it goes out of stock.
6. Make Quantity Changes Easy and Smooth
There is a lot on your product page that could be a turning point for your WooCommerce solution. One of the factors that build better user experiences and make them make a final decision to make a purchase is the flexibility to change the product quantity.
If the user is unable to make flexible choices with the product quantity they leave the page immediately. With a WooCommerce quantity plus minus plugin, you can add this flexibility to the products and offer a better buying experience to your web users.
7. Optimized Images and Videos
A lot of portion of your product page is images and videos, and these should be highly optimized. Not optimizing the resources on your product pages affects the website speed and performance which is a key factor in deciding user experiences and stay time.
If your product pages are taking too long to load for the web users, they will bounce back and find other options. You must ensure the images and the videos are optimized to keep your web users satisfied and improve conversions.
8. Add Call To Actions
Add impactful calls to action to encourage users to take certain actions and increase their engagement rates. Adding CTAs like add to the cart can help you improve conversions for your WooCommerce site. However, you must make sure that you are not overdoing this.
Asking for too many CTAs at the same place will annoy the user and they will not be happy to make any purchase. Similarly, while you care about not overdoing it, you must also pay attention to missing CTAs on your product pages. If there are no calls to action, you must add one immediately.
9. Add Breadcrumbs
If you own a WooCommerce store that consists of product pages with too many interlinked subcategory pages, then a lot of things can go wrong if breadcrumbs are not added. Adding breadcrumbs to your WooCommerce site is a good practice to help users track their position on the page.
The web user will move back and forth between these subcategories before making a final decision and these movements should be made easier and smooth. Adding breadcrumbs can help you with this and your web users will be happy to interact with your site and make a purchase in the end.
10. Add a Review Section
Make your product pages believable for fresh users. Adding images and videos of your products is not enough. To foster trust in your new web users, add a review section to your product pages. These reviews should be from your existing customers who have already purchased products from you.
Besides looking at the product features, the new store visitors also look for experiences and reviews shared by previous users. These shared reviews are enough to encourage the users to make a purchase decision.
11. Keep Product Pages Updated
Updated product pages are always informational and have something useful to share with the web users. If your store visitors are encountering an outdated product page, there is no way the user will make a purchase. Keep your product pages updated and prioritize the products that are new and have great sales potential.
WooCommerce sites that have outdated product pages have fewer conversions just because the users are not impressed with what they see. To keep your product pages updated, remove any products if you do not sell them anymore and give a higher priority to newly launched products.
Conclusion!
In conclusion, we can conclude that optimized product pages play a significant role in improving conversions for WooCommerce solutions. If your product pages are not optimized, then you are not generating leads and conversions but disappointed web users who will look for better opportunities.
Stop pushing away your potential customers due to unoptimized and poorly developed product pages. Revamp and optimize your product pages for higher conversions with the help of useful plugins that are available on the WooCommerce marketplace.
