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Leveraging AI
Delegating routine tasks to artificial intelligence allows for increased productivity and focus on more complex and creative tasks, creating a favorable environment for innovation across industries.
Assistance with routine business processes
Marketers believe that artificial intelligence can save more than 5 hours of human work per week, which is equivalent to over a week per year. But successful use of AI in routine stuff requires oversight, as accuracy and quality are still major issues.
In the next five years, 74% of marketers will use AI tools in more than a quarter of their tasks. The main applications of AI in marketing are:
- Content creation for emails, social media or blog posts, scripting for videos and ads, image and video generation. AI video generation is changing the game in marketing by making it easy to create amazing video content. With the help of an AI video generator, what once took significant effort can now be done easily, allowing humans to create exceptional videos with minimal hassle, and helping people make great videos with little hassle.
- Finding and grouping relevant, high-performing keywords and phrases suitable for SEO.
- Automating the customer service realm by generating auto-responses in chatbots and emails 24/7.
You definitely should use artificial intelligence tools to generate image and text responses to chatbot subscribers according to the instructions you set. You can also improve text on your landing pages and save time by generating chatbot conversations in popular messengers.
Improving data-driven marketing
The data-driven approach in marketing is all about analyzing large amounts of data to identify patterns, trends, and insights into consumer behavior. This allows marketers to make informed decisions when developing strategies and provide a better customer experience.
Artificial intelligence enhances data-driven marketing and enables automation of data processing and interpretation. It’s all about predicting customer needs before they arise, providing a truly unique personalized experience.
For example, artificial intelligence is already implemented in Google Analytics, Tableau, Looker and other data analytics tools.
Immersive marketing boom
Immersive marketing utilizes advanced technologies such as virtual reality – VR, augmented reality – AR, artificial intelligence and other interactive tools to “immerse” the user in brand interaction, creating engaging and memorable experiences.
Examples of immersive marketing include virtual tours with 360° video technology, which means viewing videos from any angle. This also includes organizing virtual events, interactive displays and installations, augmented reality applications that allow you to visualize products in your homes, virtually try on clothes, makeup, and so on.
The development of this trend resonates with consumers’ desire to buy products from socially responsible brands. The ability to virtually try items before buying leads to a reduction in waste, returns and transportation costs, overproduction, and carbon emissions.
A prime example of the use of augmented reality technology today is the Apple Vision Pro headset, which Apple unveiled in 2024. The device is capable of turning a user’s room into a personal movie theater, “transporting” him or her to new places with 180° field of view, or fully immersing them in a game thanks to vivid visual and audio effects.
Devices of this type are designed not only for entertainment, but also for work. Users can create unique virtual workspaces and interact with content through eye, hand and voice navigation.
Online sales
The popularity of online shopping and social media opens up space for the development of social commerce, where the buying and selling of goods and services is done directly on social media.
E-commerce market growth
In 2023, the market has stabilized and the revenue levels have started to increase. The market is expected to reach $4.117 trillion in 2024 and this opens up new opportunities for business development and growth.
To successfully enter the new phase of ecommerce, it is important for companies to focus on hyper-personalizing the service and adopting modern technology to meet the expectations and needs of consumers. For example, online retailers can use chatbots with artificial intelligence to provide instant personalized advice based on customers’ pre-orders or budget.
It is also valuable to capture and store all customer contact details. This is where a CRM system comes in handy, allowing you to analyze interactions at every step of the customer journey and automatically send messages based on their actions.
For example, a customer places an order on the website, after which the CRM system automatically displays the transaction with the status “New” and sends an email that goes something like “Thank you for the order! Our representatives will contact you soon”.
Social networks as a major sales channel
Aas of 2024, 61% of the world’s population – close to 5 billion people – are registered on social networks. The average person uses up to 7 platforms per month and spends 2 hours and 24 minutes on social networks every day. Millennials and the Zoomers are the most active users and own an average of 8.5 accounts.
Facebook is still the most popular platform in the world and attracts 3.05 billion monthly active users. Both Whatsapp and YouTube are there near the top spot with around 2.7 billion, while TikTok attracts 1.67 billion.
Since 2021, the number of Boomers (aged 60+ by now) using TikTok has grown by 57% and Instagram – by 8%. Therefore, companies can confidently develop their marketing strategy for the older target audience as well.
Social networks are increasingly competing with search engines. 54% of netizens use them to (among other things) search for products, and 71% of consumers who have had a positive experience with a brand on social networks are more likely to make a purchase.
By 2025, 1/5 of all online purchases are going to be made through social networks. At the same time, Millennials and Zoomers will be the most active social commerce customers, making 62% of all purchases.
For example, nearly 40% of young adults visit TikTok or Instagram looking for something like a lunch spot. Also, 40% of the Zoomers and Millennials are looking for product reviews on social media. Therefore, brands should focus on social commerce: develop their SMM strategy, emphasize communication on TikTok and Instagram, and add an AI-powered chatbot on Instagram for instant responses to users.
Traffic from mobile devices
In the last quarter of 2023, mobile devices other than tablets generated almost 55% of global web traffic. Africa is the region with the highest share of web traffic coming from mobile devices at 69%. In North America, the figure is 48.5 % and in Europe it is slightly above 49%.
More than 60% of users use mobile devices for entertainment: 2/3 play games and listen to music, and 61% watch movies. Online shopping ranks second after entertainment: 47% pay for online purchases, 42% order goods, 41% pay for food delivery.
Android dominates the share of mobile web traffic (70%) and together with Apple (29.5%) generate more than 99% of mobile web traffic in the world.
It is important for businesses to adapt their websites to these mobile platforms so that their websites look equally good on any user’s device.
Conclusion
The AI-related trends listed above are shaping the modern world of digital marketing – from technological innovations to strategies for interacting with audiences according to their expectations. I strongly encourage you to try implementing whatever techniques you find the most promising into your marketing strategy! This would be both wise and brave – a splendid combination.
