Social Media

Nowadays Social Media Marketing is a major part of any marketing strategy. Various businesses create profiles on social media platforms to reach out to their target audience and promote their products by publishing content. While it might seem like a pretty straightforward thing that does not have a lot of […]

Social media for companies and brands is like a gold mine with a huge number of the target audience. However, changing algorithms, little knowledge of how to use those algorithms in your business’s favor, and having a vague social media plan can profoundly decrease the potential of having a social

If you think Facebook and Twitter are eating up the social media marketing space, then think again! Businesses have found a new best friend – Pinterest! Pinterest is unique with its special notes and best practices that help make it an exciting place to test, iterate and add value to

Social media or email marketing – which should you and your business focus on? The answer, much as you may not want to hear it, is both. And then some. There is no one magic answer to marketing success, other than finding the combination of tools, channels, and resources that

Jennifer scrolls through her Instagram feed, stops at a promotional post for a cast-iron skillet, and quickly visits the Facebook page of the manufacture. She reads a few reviews quickly, decides to buy it, and orders directly from the Facebook page. It takes her to the website of the manufacturer

Social media can get a little overwhelming. You have to update your Facebook, post pictures on Instagram, remember to re-pin things on Pinterest, come up with witty things to say on Twitter, and post your best business-related content on LinkedIn. You want to have an active presence on the different

People come to social media platforms for various reasons, and every social media as sales channel is the best channel to approach your potential customer or to draw in your present customers. Some social media platforms are more significant at certain marketing specialties than others. For instance, if you run

The rising competition among the eCommerce businesses to come in the lead has inevitably boosted the social commerce trend. Social networks are offering an interactive platform to reach out the potential customers. Every marketer is keen to know what their customers are interested in, and for this, you need customer

Image Source MoonPie strikes again with humorous content on Twitter with its fair share of retweets and likes. If you take a look at social media marketing statistics this year, you will know that they are pulling out all stops to drive user engagement through the roof. If you are