Whether people are aware of it or not, the psychology of color impacts how they perceive a brand or business. On an unconscious level the colors of a brand’s marketing materials, from logos to text to backgrounds, convey messages to those who view them. Often times, businesses will want to […]
The Psychology of Color When Branding Your Business Read Post »
Google’s algorithm is a constantly moving target for SEO experts, as it constantly improves and adjusts thanks to Artificial Intelligence and machine learning. However, a well-thought-out link building strategy is still one of the most effective and practical strategies for SEO and continues to be an essential ranking signal. While
The Ultimate Guide To Broken Link Building Read Post »
While it may seem that brand recognition and brand awareness are, more or less, the same thing, there is a huge discrepancy between these two terms. In fact, the difference between them might be enough to make or break your business. Brand recognition is, simply put, the ability of people
Brand Recognition vs. Brand Awareness Read Post »
Generating social media engagement is imperative to the success of your digital marketing strategy. But achieving clicks, likes, conversation, shares, etc. is simply not as easy as it may seem. Social media engagement is your way of interacting with your consumers and discovering new things about their interests and pain
Increase Your Social Media in 12 Easy (Free) Ways Read Post »
Content marketing has become a key to grow website traffic and boost conversions, content marketing companies are developing content marketing strategy that build awareness and engage their targeted audiences. Content marketing involves the creation and sharing of online materials such as news, blog post, social media posts, press release, and
Top 5 Content Marketing tools You Must Have for Content Marketing Read Post »
Every industry has assimilated data in real-time, modified it in the modern digital era. This shift in the business process has made it necessary for the retail industry to be a part of the race and optimize and enhance business processes. Today, the competition is so intense that to survive,
Digital Analytics in the Retail Industry Read Post »
What’s floating in your mind when you are generating backlinks for your website? You wish to build a repository of backlinks with an aim to rank high on Google. But is it a correct approach? To find an answer lets dig some history. History of backlinks… Back in the late
6 Strategies to Earn Quality Backlinks For Your Website Read Post »
Modern SEO is leaving a significant mark on the eCommerce industry – taking it to a whole new level. The primary objective of brands is to optimize growth, track, monitor and engage to get more prospective business. Unfortunately, most SEO efforts emphasize content rather than technical aspects and marketing potential
5 Essentials to Make your SEO Efforts More Effective & Profitable Read Post »