Digital Marketing

SMO, Digital Marketing, Technology

Use the Power of Instagram, a Social Media Site to Create Brand Awareness

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Advertising, marketing and promotion have entirely changed since the emergence of various social media platforms like, Facebook, Twitter and Instagram. Nowadays, Instagram marketing has become the most efficient platform to conduct marketing and other promotional stuff. The wide reach of Instagram has helped them to reach up to the pinnacle […]

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Google Shopping ads
Digital Marketing, PPC

Google Shopping Campaigns Aren’t Text Ad Campaigns Stop Treating Them the Same Way!

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Using the same strategy for a Google shopping campaign that you would for a text ad campaign is a strict no-no if you want to experience the impress returns shopping ads can deliver. Read on to learn what these differences are and the adjustments you can make to create tailored

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Digital Marketing

The value of CTA placement and how it can impact an eLearning business’ PPC campaign

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Call To Action (CTA) in a PPC campaign is as important as running a PPC campaign in the first place. The core purpose of all PPC campaigns is to encourage the user to take some action and hope for a conversion. Call to action is that prompt that the user

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Digital Marketing, PPC

7 Shopping Ads Management Tips That Will Help You Get More Business

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Google Shopping campaigns are no longer a secret weapon you can use against competitors. However, there are some little-known but highly effective Google shopping management tactics you can implement to improve campaign performance and increase ROI. Advanced Google Shopping ads management Settings Combining campaign priority settings and negative keywords is

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Digital Marketing, PPC

8 Incredibly Useful Google AdWords Management Tips for Small Businesses

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Google AdWords is a powerful platform that small businesses can leverage to attract targeted audience to their business. Developing a strategic campaign is key to obtaining maximum ROI on limited ad spend and deriving effective results quickly. Here are some AdWords management tips to minimize risks and maximize outcomes from

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