Digital Marketing

Digital Marketing, PPC

8 Sure Shot Ways to Improve Ad Rank without Increasing Bid

In the realm of Digital Marketing, ranking your website is a prominent part.  Google Ad Rank determines the position your advertisement gets in paid search results according to the value Google places on your ad. Google’s algorithm determines the parameters that set the value of each ad. Higher the ad […]

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Technology, Digital Marketing, Tips and Tricks

6 Website Design Tips to Attract More Customers

Imagine entering a brick and mortar store that looks unkempt and disorganized. Your first instinct would be to leave the store and visit another shop. However, a benefit that brick and mortar enjoys is that the next shop might be at a certain distance away so you might still shop

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Digital Marketing, Tips and Tricks

Effective Tips For Content Marketing

All marketing professionals or aspiring ones will agree that there are no quick fixes or magical formula to implement marketing. Marketing success lies in implementing a good strategy involving traditional, digital and social media tactics. While many marketing trends and strategy will come and go one marketing trend will stay

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Digital Marketing

Importance and the types of online marketing podcasts for online marketers

Online marketers are forever learning new tactics. Today, online marketers are gradually adding in podcasts to their learning regime. Most digital marketers resist this process at the start. It is because learning is always related to books or CD’s. Rarely does one opt-in for podcasts to learn on a given

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Business, SEO, Tips and Tricks

Tips To Make Your E-commerce Business Wildly Successful

As E-commerce business is skyrocketing with each passing day, a good number of entrepreneurs tend to launch online shopping portals and get the desired success. Success in e-commerce field doesn’t come easy because of the availability of different brands, cut-throat competition, rapidly changing trends of the business, etc. So, what

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Digital Marketing, SMO

Is Your Social Media Branding Strategy Too Politically Insensitive?

I hate politics as much as anyone. Unfortunately, as a marketer, I don’t have the luxury of ignoring it. Politics touches every aspect of our lives. It influences the minds of our customers, so we need to understand what factors affect them, including any social justice movements they are following.

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