Digital Marketing

Influencer marketing isn’t new, but it’s bigger than ever. It’s a $32.5 billion industry, and brands are throwing money at it like it’s the secret to unlimited growth. Some are getting massive ROI. Others? Burning cash on influencers who look good on paper but don’t move the needle. I’ve seen […]

Businesses are required to use internet marketing strategies in order to stay competitive and gain more brand visibility. Some of the most prevalent internet marketing strategies include Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. SEO focuses on organic traffic, whereas PPC allows businesses to gain instant visibility via sponsored

Source It isn’t always feasible to rely solely on the organic route, hoping individuals will naturally discover your website and brand. The internet is a vast space—statistics show there are over 1.1 billion websites, with numbers growing each year. An extra budget is often needed to get noticed in the

Marketing KPIs help you see what’s working and what’s not. Without them, you’re just guessing. And in marketing, guessing can waste time, money, and effort. Many businesses fall into the trap of measuring everything. You don’t need every data to measure success. Leave things that don’t matter, such as social

(source) As of early 2025, nearly 1/3 of the world’s population would shop online – that’s close to 2.8 billion, an increase of 2% from the previous year. But people use different online channels, so it’s not always easy for companies to find common ground with their audience. The key

Conducting a business can be challenging without the inevitable support of digital marketing agencies. Their thoughtful planning with tactical promotion can do wonders for your business. Indeed, the purpose is to gain visibility, attract web traffic, and develop market goodwill. With technological advancements, digital marketing is becoming the backbone of