(source) As of early 2025, nearly 1/3 of the world’s population would shop online – that’s close to 2.8 billion, an increase of 2% from the previous year. But people use different online channels, so it’s not always easy for companies to find common ground with their audience. The key […]
Online Strategy for Сommerce: Customer Engagement Channels to Use in 2025 Read Post »
(source) The past year has clearly demonstrated how quickly the digital environment is changing. Increased competition, rapid technological innovation and the growing role of AI are fundamentally changing communication and brand promotion strategies. 2025 is going to be a real testing ground for technological experimentation. So how can you not
AI Training Ground and Gamification: Key SEO Trends in 2025 Read Post »
(Source) Experts believe that this year more than 70% of all businesses are using influencer marketing to promote their products in one way or another. This is a real trend, and it will only continue to gain momentum. But what exactly are the peculiarities of influencer marketing? What is it,
(Source) A well-defined marketing strategy is crucial for small businesses to thrive in today’s competitive landscape. Small and medium-sized businesses often face special challenges when creating a marketing strategy, for them, even small mistakes can turn into significant losses. These blunders can stunt growth and reduce the company’s competitiveness in
Common Marketing Strategy Mistakes Small Businesses Make Read Post »
(Source) In today’s competitive digital landscape, website promotion on Google is essential for boosting visibility and traffic. Google is the most popular search network in the world (91+% this year). All other search networks – Bing, Yahoo, Baidu – account for less than 10% of the total search traffic, except
Website Promotion on Google: Boost Your Rankings in 2025 Read Post »
(Source) Today, internet marketing has become the main promotion tool for a wide variety of companies. Owners of various factories also now turn to specialists for the creation of user-friendly and fully functional websites. Creating a website is necessary not only to increase sales and expand the customer base. This
Promoting a Manufacturer: Marketing for Factories and Plants Read Post »
(Source) Investing in promotion and getting zero results? “Now, how do I launch a marketing campaign so that it was successful yet not too much of a money waste at the same time?” – the question that haunts way too many enthusiastic business owners. It is so, since the advertising
How to Do Small Business Advertising Right in 2025 Read Post »
(Source) Leveraging AI Delegating routine tasks to artificial intelligence allows for increased productivity and focus on more complex and creative tasks, creating a favorable environment for innovation across industries. Assistance with routine business processes Marketers believe that artificial intelligence can save more than 5 hours of human work per week,