Rinku Chaudhary

Rinku Choudhary is a digital marketing
enthusiast and an avid YouTube viewer. He currently heads the Digital Marketing
department of Sinema Films- a video
production companies based in New York City. . He has 10+ years of
experience in social media and digital marketing.

Digital Marketing

Cause Marketing Video: A new way to engage people

By Rinku Chaudhary / Leave a Comment / Digital Marketing

Can you feed a child by burning a calorie? Can these two opposite global health concerns come together? But a viral video campaign run only on social media inspired 10 leading brands including Walmart and Coca Cola to pay for the calories burnt by users in Chile while the proceeds […]

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Technology

What makes people NOT skip YouTube ads?

By Rinku Chaudhary / Leave a Comment / Technology

Did you know that 59% millennials skip ads on YouTube? [Source] But dig deeper, and you realize why the ‘Skip Ad’ feature leads to better engagement. A report from Google and Ipsos says that ‘un-skipped’ ads on YouTube have 84% higher engagement than television. It’s far less contradictory than it

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