As businesses become more competitive and digital marketing is quickly becoming the only way to generate business online and scale up, SEO is a necessary strategy to achieve organic growth. However, manually creating, planning, and implementing an SEO strategy can get complicated and even prove time-consuming.
Instead, choosing the right SEO tools powered by AI can help your business get that extra edge over your competitors and even improve your search engine rankings. Here are some of the top AI-powered SEO tools that you should consider trying in 2025 and beyond:
7 AI-Powered SEO Tools To Use in 2025
1. Surfer SEO
Surfer SEO is a comprehensive AI-powered SEO tool that will help you take care of various parts of your SEO strategy. Surfer SEO is used by brands, agencies, and freelancers, making it easier to automate crucial parts of SEO and content processes such as creating outlines, keyword tracking & research, and even content creation.
Popular brands such as ClickUp, FreshBooks, Shopify, and Square, use Surfer SEO to level up their SEO strategies and help your marketing and content efforts yield desired results. Even if you have hired an SEO agency for SaaS to manage your SEO efforts, having a robust tool like Surfer SEO can help you efficiently track and tweak your SEO performance over time.
Pricing: Starts from $89/month
2. Clearscope
Clearscope is an AI-powered SEO platform that can help companies with various stages of their SEO strategies. Right from discovering high-performing topics that can add value to your content strategy to providing features to help you optimize and protect your search engine rankings, Clearscope can help you with every step of your SEO and content strategies.
Clearscope boasts a vast client base including reputed brands such as YouTube, Conde Nast, Deloitte, and HubSpot. Clearscope provides powerful features that help companies by enhancing their keyword strategies and readability scores.
Pricing: Starts from $189/month
3. Frase
Frase is an AI-powered content tool that helps companies with their content marketing and generation requirements. When the features are used right, Frase can empower you to generate optimized content that reflects a balance of understanding user behavior and market trends.
Frase provides an AI article writer that can produce SEO-ready blog articles on any topic, or even help you with content optimization or editing, streamlining the overall process. Frase has served reputed clients such as Coursera, Merkle, and Digitas.
Pricing: Offers free trial, paid plans start from $45/month
4. BrightEdge
Started in 2007, BrightEdge offers a whole range of SEO tools that different kinds of businesses can utilize to empower their strategies. More importantly, the entire SEO platform offered by BrightEdge runs on AI and machine learning, making it a great fit for enterprises that spend millions on their content strategies.
BrightEdge has helped popular brands such as Loreal, Microsoft, Marriott, and UC Davis get more prominence and strengthen marketing strategies using robust AI-powered tools and solutions.
Pricing: Custom Pricing based on your requirements
5. Jasper
If you have an extensive content creation process, generating huge content and data volumes, you must consider integrating Jasper within your strategy. Jasper can help businesses scale up their content volume by automating the process of generating social media posts, blog articles, and more.
Jasper AI is new compared to the other tools in this list, however, it can help you automate the planning and generation of content, thus saving a lot of your time and resources. Jasper is used by reputed brands such as Morningstar, Ulta Beauty, HarperCollins, and SentinelOne.
Pricing: 7-day free trial, paid plans start from $39/month for every seat
6. INK
Modern SEO strategies are competitive and push companies to take actions that they might otherwise not even consider. De Ridder founded INK in 2017 to produce Natural Language Optimization AI models and algorithms that make your content click. INK analyzes the performance of the top-ranked content on search engines and helps you gain insights on how to outcompete them.
INK provides you with advanced features such as keyword clustering and can help you maximize your content’s performance by including the right SEO aspects. Some of the top brands that use the services offered by INK are BuzzSumo, PWC, Uber, and Salesforce.
Pricing: Starts from $39 per month
7. AlliAI
Founded in 2017, AlliAI is an AI-powered tool that helps companies acquire new clients and retain them for a longer time through their SEO strategies. AlliAI leverages decades of experience in the field of SEO to completely automate on-page optimization. It also lets you pave the way for bulk optimization and automated A/B testing.
Some of the advanced features offered by AlliAI include automation of on-page SEO, Site Speed Optimizer, AI Schema Markup Generator, and more. Some of the reputed brands that AlliAI has helped with their SEO strategies include WordLift, Forbes, Search Engine Land, and Yahoo Finance.
Pricing: Starts from $299 per month
How to Pick the Right AI SEO Tool
Now that we have looked at some of the top AI SEO tools to consider purchasing or registering for, you need to be careful about choosing the right one to align with your requirements. That said, here are some of the best practices that you must use when leveraging the right AI SEO tool for your requirements:
- Ensure to set clear goals and objectives for your SEO and content strategy so that you can use the tool effectively to streamline the process ahead.
- You must conduct thorough keyword research to find relevant and high-performing keywords, especially long-tail keywords that are less competitive and can attract more visitors.
- If your chosen tool does not provide an SEO analytics feature, keep an eye on your SEO performance using Google Search Console and Google Analytics so that you can adjust your strategy based on the data.
- While AI-powered SEO tools are pretty powerful, they are not effective when combined with human intelligence and expertise. Ensure balancing both aspects with creativity to generate the best results.
- Even if you rely on AI and automation to strengthen your SEO strategy, you must optimize your content manually to get the best results. Conduct competitor analysis to see how your content fares compared to others and make necessary tweaks to it.
Follow the aforementioned best practices to level up your SEO and content strategy, and use your SEO tools to automate and expedite parts of them that feel challenging.
Concluding Remarks
AI-powered SEO tools can help you navigate your digital marketing strategy more effectively in 2025. Check out the aforementioned AI-powered SEO tools to streamline your SEO and content processes, and to enhance the overall content quality and competitiveness. That said, choosing the right SEO tool is only a part of it, and you must take the right approach to your SEO and content strategy.
