In today’s increasingly digital age, there are endless entertainment options available, from social media to streaming services.
Subscription Video on Demand (SVOD) has taken the world by storm in recent years, and for good reason. SVOD offers an affordable and convenient way to enjoy your favorite shows, movies, and documentaries.
As a marketer, staying informed of the latest entertainment trends is essential to keep pace with your competitors and ensure that your brand stays relevant.
In this comprehensive guide, we’ll give you all the essential information you need to know about SVOD so you can better understand how these services work, the benefits they offer, and how you can leverage them to grow your business.
What is Subscription Video on Demand (SVOD)?
SVOD is a video streaming service that offers users a vast library of content for a fee. Users can access the content anytime, anywhere, on multiple devices.
Unlike traditional cable and broadcast networks that feature a set schedule, SVOD platforms allow users to watch what they want, when they want. Netflix, Amazon Prime, and Hulu are some of the popular SVOD platforms.
So how does SVOD differ from other video streaming options, like AVOD and TVOD? SVOD is the most widely used service and best suits consumers seeking an exclusive content experience.
Since there are no ads on SVOD, consumers can watch content without interruption or distraction. Brands can use this type of streaming service to advertise their product or service through product placement or other native advertising formats.
AVOD services are free of subscription fees for consumers and generate revenue for content providers through advertisements placed strategically in videos. Some AVOD services such as YouTube, Crackle, and Vudu offer users a choice to remove or reduce the number of ads in exchange for a subscription.
Advertisers can take advantage of AVOD services and identify their target audience by specifying interests and demographic groups in their advertising campaigns.
TVOD (Transactional Video On Demand) is yet another type of streaming service. TVOD allows viewers to access on-demand content for a fee per view or rental costs. TVOD services such as Google Play, iTunes, Vimeo, and Amazon Instant Video generate revenue from viewers who rent, purchase or lease content. TVOD offers a cost-unrestricted access to a different selection of content compared to subscription-based services.
Key Features to Consider When Choosing an SVOD Service
When choosing an SVOD service to showcase your video content, consider several features that will impact your audience’s viewing experience.
The first is accessibility. Users should be able to access the content easily, whether it’s through an app, website or smart TV.
The next is content discoverability. Users should be able to find content easily and quickly through search functions or curated recommendations.
Next up is video quality, which should be high to ensure optimum viewing experience.
Finally, consider audience demographics. Different platforms cater to different age, gender, and interest groups.
Tips for Maximizing Your Content for Maximum Visibility on SVOD Platforms
One of the most important aspects of creating content for SVOD platforms is to determine your target audience. Knowing your target audience will help you create content that resonates with them.
Next, optimizing your content with relevant keywords and tags is crucial to improve your content’s visibility on SVOD platforms. By using relevant keywords and tags, you can improve your content’s searchability, making it easier for your target audience to find.
Creating high-quality visuals, titles, and thumbnails is also important, as this will help you capture your audience’s attention. With so much content available on SVOD platforms, you need to make sure that your content stands out from the crowd.
Following the platform’s guidelines and formatting requirements is important to increase your content’s chances of approval and promotion. Different platforms have different guidelines, making it essential to familiarize yourself with the guidelines to make sure that your content meets all the requirements.
Finally, promoting your content on other platforms, such as social media, is a great way to drive traffic to the SVOD platform. By promoting your content on social media, you can reach a wider audience, generating more engagement and visibility for your content on the SVOD platform.
How to Measure the Success of an SVOD Campaign
To measure the success of your SVOD campaign, you should track several key metrics, including the subscription rate and retention rate, viewership data, and customer feedback.
Subscription rate measures the number of users who pay for your content. Subscriber retention rate measures the number of users who continue to subscribe to your content over time.
Viewership metrics, such as views, hours watched, and engagement rate, determine how often your content is watched and how much interest it generates.
Finally, monitoring customer feedback, such as ratings and reviews, helps you evaluate the overall user experience and make improvements if necessary.
Final Thoughts
Subscription Video on Demand is a rapidly growing market that offers immense opportunities for marketers to showcase video content.
By providing high-quality content and following best practices, you’ll have a better chance of reaching your target audience, garnering subscribers, and tracking overall success.
