Social media is one of the most powerful platforms when it comes to online visibility. Linkedin is one of the best social media platforms to find potential customers and advertise your services and products. When it comes to B2B or Tech industries LinkedIn provides you access to the target audience and network of people who might be interested in your business.
LinkedIn also provides advertisement features that when used correctly can drive sales, marketing, and customer engagement and can give you an edge over the competitors. It caters to SaaS Industries to reach their target market with the help of paid advertisement when used in the correct manner. Nowadays, LinkedIn is one of the most essential social platforms that will assist you in growing your business.
Why LinkedIn?
LinkedIn is a professional social platform that has more than 800 million active users worldwide. You will find your target audience online on this platform. Every post you will publish on this platform will be notified in the feed of the business professionals of your field like in any other social media. Here the probability of getting in front of your target audience and making your presence increases.
When deciding the credibility of a business people always look at the social profile, especially on LinkedIn. If your targeted market conducts extensive research on LinkedIn and finds your business, they might get reassured that your business is a legit business. LinkedIn also improves the search engine ranking of your business in SERP.
The Google search engine crawls the web to look for the keyword that best matches the search inquiry. The business has well-maintained websites and having a social presence appears in the top 10 results. If you want your business to be on the first page of Google, you must have to create a page on social media as it will increase the visibility of your business.
How to grow your SaaS Business with LinkedIn?
If you want to promote your SaaS business using LinkedIn, whatever you need is the right LinkedIn marketing strategy to promote your Saas Business in the best ways. So, here look at the points you must have to follow:-
- Optimize Company Page
Optimizing the business page is the crucial activity you need to do. Users are likely to visit your company page to see what you have to offer them if an advertisement you’re running or any content you’re promoting/sharing catches their eye. Follow LinkedIn’s best practices for corporate pages by providing an accurate and brief description of your organization’s profile. You may create engaging and helpful content by clearly describing how your SaaS product makes the life of the user simple. Mentioning the issues your SaaS product resolves and how the ongoing support you offer will assist them in the long run in achieving their objectives will draw in new customers. There is a high probability that your potential customer will most likely visit the “About” Section of your profile to know more about your organization. Therefore, you must write a simple but detailed explanation of your SaaS business, complete other required fields, and list any relevant expertise. For instance, if you sell project management software, include keywords like team cooperation, project tracking, and planning software.
- Join relevant LinkedIn groups
LinkedIn groups are the center of people who share their interests, share information, ask or answer questions, and ultimately position themselves as specialists in their sector. You need a LinkedIn account to use LinkedIn groups’ potential. It will help you build closer relationships with influential figures in your field. You can market your services and products to group members or get referred to by group members by participating in LinkedIn groups, which can drive traffic to your online contact points.
- Produce Maximum Content
LinkedIn is an excellent platform for publishing blog posts and articles since it attracts readers who will likely become customers of your SaaS company. The data you share on LinkedIn should also be published on other platforms like Twitter, Facebook, Medium, and more. Regular posting is something you should always keep in mind. Keeping a steady presence on LinkedIn and other social media sites can help you establish yourself as a thought leader in your field. SaaS providers can benefit from this strategy to demonstrate to potential clients that they are thought leaders in their respective industries and that investing in the service would be well worth it.
- Ask for recommendations
Whether a multi National Company or a startup, they are always associated with their CEOs and founders. Some examples are Facebook and Mark Zuckerberg, Crazy Egg and Neil Patel, Amazon and Jeff Bezos, and Tesla and Elon Musk. And if you, the founder or CEO, are well-known for your expertise in a particular field, your fame will impact your company. Receiving endorsements and recommendations on LinkedIn is possible for personal accounts only, not for corporate profiles. However, we are confident that you can imagine how important they are for prospects still on the fence about whether or not they should choose you. As a result, you must encourage your current clients to submit testimonials regarding their interactions with your business, highlighting any issues or difficulties they encountered and how your SaaS provider assisted them in resolving them.
- Make Showcase Page
The showcase page is the add-ons to the company page on Linkedin. They assist you in showcasing your business’s unique ideas and goods and reaching out to particular customer demographics. You can create targeted, in-depth content using showcase pages for various consumer profiles. Additionally, you can design a tailored experience for the clientele you are trying to market to. As a result, LinkedIn users interested in your business’s unique offerings can follow the relevant Showcase pages. Without needing to follow your LinkedIn corporate profile, they can accomplish this.
- Use Paid advertisement feature
As a SaaS company, you can benefit greatly from LinkedIn targeted display advertising, particularly given long sales cycles. SaaS marketers find it difficult to nurture and communicate with prospects as they move down the sales funnel. Using specific targeting strategies and massage techniques at each level of the marketing funnel, LinkedIn paid advertisement enables SaaS enterprises to reach targeted business audiences wherever they go online. The powerful ad system on LinkedIn makes it possible to comprehend your consumer personas and adjust your offering properly.
Don’t focus solely on one audience while creating your LinkedIn ads. Experiment along the way and make several audiences that could apply depending on the nature of the given ad campaign. Always remember the target of your paid ad campaign is to attract, convert, close, and delight. Whenever you run a paid campaign on LinkedIn, ensure to use testimonials, high-quality content, and case studies because it will help you gain the user’s trust.
Conclusion
So, in the above article, we have to understand the significance of LinkedIn for the growth of the SaaS business. It will assist you in improving your brand awareness, building the potential network, increasing leads and conversion, and finally increasing the revenue. However, LinkedIn is still an underutilized platform by many businesses and is one of the most powerful additions to your social media content strategy.
Frequently Asked Questions
1. How LinkedIn paid ads help SaaS businesses?
With the help of LinkedIn paid advertising, SaaS companies can connect with specific business audiences across the internet by using various targeting techniques and messaging frameworks at each level of the marketing funnel. With the help of LinkedIn’s robust ad system, you can comprehend your buyer personas and alter your product as necessary.
2. What are the best tips to navigate LinkedIn groups?
- Contribute first
- Listen and engage
- Encourage discussion
- Keep it professional
- Think before you link
- Use a tool
3. What is the importance of the call to action on LinkedIn?
Your marketing objectives include bringing in revenue for your company or brand, increasing brand recognition, and disseminating your brand message. Your definition of success when running a marketing campaign can include increasing revenue, social media reach, sales leads, or subscriptions. CTAs nudge your audience to choose a specific course of action. With a strong CTA, you can quickly obtain someone’s contact information and add them to your marketing funnel.
4. What are the benefits of having a business presence on Linkedin?
- Showcase Your Business
- Representation of business through employees
- Tracking of Impression rate
- Building a strong brand reputation
- Paid ads campaign to reach more potential customers
