Managing your business’s online presence can be a time-consuming challenge. Optimizing your website, monitoring your search engine keyword rankings, and fixing technical on-page errors are all necessary processes for marketing your business in a modern landscape. If digital marketing for your business is too much of a hassle, you may want to consider calling an SEO and content marketing agency. If you manage a larger business, an enterprise SEO marketing company can provide the support you need for developing a strategy that keeps your business competitive.
The digital marketing landscape constantly shifts with new search engine algorithm updates, changing consumer behavior, and new businesses gaining the leverage they need to become competitive online. Keeping up with these changes often requires hiring an SEO agency that understands your brand and voice, is willing to research your competitors, and will give you transparent information on the wellbeing of your online presence. However, finding the SEO agency that fits the needs of your business can be a daunting task.
You’ll need to consider many factors regarding your business that can help you get started with searching for a digital marketing agency. Then, there are several questions you should ask the agency before hiring them to manage your account. The right SEO agency will ultimately increase your organic traffic by developing your brand’s expertise, authority, and trustworthiness online.
Consider Your Company Goals
Every business owner should know where they see their business in the next few months or years. Whether the goal is increasing revenue, hiring new people, or opening a new location, a digital marketing agency will consider these goals when developing your online presence. Set a few specific and measurable objectives with KPIs (Key Performance Indicators) for the next few periods before reaching out to a digital marketing agency. The right SEO agency for your business will have a plan for meeting these objectives and will keep your larger goals in mind when working on your account.
Assess Company Size and Scale
Your business’s size and growth potential may be a determining factor when searching for the SEO agency that best suits your needs. For larger companies, an enterprise SEO agency might be necessary for marketing your business and developing a long-term strategy. Enterprise-level SEO firms save their clients considerable time and money, so they can continue to operate on a larger scale. If your business is on the smaller side, you may want to consider agencies that don’t require long-term contracts and commitments.
Evaluate Your Website Before Reaching Out
Your website is the foundation for your business’s digital presence and, in almost all cases, should be the primary target for SEO. Assess the quality of your website and the type of traffic or leads it currently generates. What do you like about your website? What are the most glaring issues in terms of design or content? The current status of your website may determine the type of SEO agency your brand needs. Many businesses that choose to work with digital marketing agencies require web development services for building a brand new site.
Ask About SEO Content Services
Regularly releasing content for your website is often a necessity for improving your search engine rankings and organic traffic. The right SEO agency will have a clear content strategy for your business that utilizes keyword and competitor research when developing blogs or enrichments for your existing pages.
Keyword-rich content will help boost your SERP (Search Engine Results Page) rankings and push you further towards the top of the first page of Google results. This content should serve as a valuable resource for your potential clients and customers, and answer any questions they may have. SEO content helps prove the authority and credibility of your business for searches relevant to your products and services, which in turn helps to increase relevant organic traffic with the potential for conversion.
Review Case Studies and Expertise
An experienced SEO agency and digital marketing team will be able to showcase a few success stories that highlight their potential for successfully increasing the organic traffic and search engine rankings of your business. Reviewing the websites of the agency’s other clients can give you a clear picture of the type of websites the agency can build, the quality of its content, and the expertise of its writers. A careful evaluation of an SEO agency’s reputation and reviews through platforms like Yelp and Google My Business can help get you connected with the type of sites and accounts they manage.
If your company offers more specialized products and services, you’ll want to make sure the SEO agency you’re hiring is capable of displaying your business’s expertise online. For example, if your business centers around medical care or treatment, you’ll need to make sure the digital marketing agency works with writers that can answer frequently asked questions from the point of view of someone with medical know-how. Digital marketing that utilizes your brand’s voice to showcase your expertise is necessary for succeeding in most online channels.
Get Consistent Results and Reports
The right SEO agency for your business will provide transparency and honest communication regarding the results of your investment in digital marketing and search engine optimization. SEO takes time and involves continuous fluctuation in traffic, engagement metrics, and goal completions. You should receive regular updates and reports that explain how and why any changes have occurred and how shifts in search engine algorithms have affected your business.
As a business owner, you should regularly be in the loop on how your online presence is changing. Make sure the agency you choose to work with has time to meet with you regularly to discuss changes to your website, new content, and digital strategy development. The best SEO agencies are willing to spend time with clients to explain how they will continue to make improvements and fixes that increase traffic and drive conversions.
