Google Ads is an advertising system invented and run by Google which allow business establishments to display their promotional and marketing advertisements in the Google network to various online users. Businesses can build up an advertising budget and pay for clicks only. This system mainly center around the utilization of keywords. Advertisers can design and create ads based on keywords that the people tend to use often while making their searches on Google search engine.
User is able to automate many functions in their Google Ads campaigns by usage of these scripts. A few of the functions which allow for automations include performance and pay-per-click (PPC) campaigns.
Utilizing these scripts may help you save a lot of your time since they diminish the process of maintaining your PPC account. A lot of your attention will then focus to improving its actual performance. You additionally don’t need to concern about skipping up varied things in your ad campaigns since scripts help capture each and every thing. In the event that you wish your business to experience phenomenal online growth, then you should capitalize full on Google Ads. Let’s now delve in why and how Google Adwords for the growth of your business is your best bet….
Bolster Traffic to Your Website—Instantly
Search engine optimization is an awesome strategy for any brand. Nonetheless, organic search optimization is tedious and, well, needs long period of time to fruitify. Be that as it may, when you participate in a paid internet advertising campaign, it works quicker than your SEO campaign.
As per Lead squared, a prominent leads conversion platform, internet advertising is faster as a result of the ability to zero in on different keywords all at once, you control when the campaign is on, and your ad pops up at the highest spot of the page, prime real estate on a webpage for visibility.
Control the Message of Your Ad
Organizing products sale? Marketing a new service? With Google Adwords, you can within an instance generate an ad and push any kind of messaging you require. Truth be told, you can direct your ad to any web page on your site. This is an effective method to A/B test to find what landing pages are performing great. Moreover, you can tap into additional ad extensions to promote an address, phone number, promos and much more! Why allow the search engines to decide what webpage to display in the search engine results page?
Provide Decisive Analytics
There is no point to advertise a business on the off chance that you’re not getting definite analytics on the demographics, age groups, geographic areas, website clicks, gender reach out, and more analytical parameters. The analytic assists the business with creating a customer profile and furthermore serve the client as per their necessities. It even assists to curating explicit adverts that pertain with the audience being targeted.
Target the Most Promising Prospects for your Products or Services.
Usage of demographics and lifestyle data to target the most promising potential customer for your business is one of the awesome benefits of the Google AdWords platform. You can adopt an almost granular strategy to who you wish to speak to with your Google Ads campaign.
Moreover, you can choose who you would prefer not to target with your ad. This game plan will boost the stats on your campaign.
For instance, one of the leading online marketing and data science training providers, share a suppositional situation where conversion rates for the Google Ads campaign were not where the advertiser wanted. Through data analysis, the advertiser came to know that a huge amount of their traffic was coming from an audience outside the target, which diminished the conversion rate. When that audience was excluded, the conversion rates jumped many times up.
Asides from optimizing your ad audience members, you can even optimize the time of day that your ad is displayed. In this way, not only are you talking to your most promising potential consumers, but you are also talking to them when they want to hear from you. By tweaking the time you reach your potential customer, you could see increments in your conversions.
Google AdWords can increase Brand Awareness
In the earlier days, brand awareness was all about advertising on newspapers, billboards, and broadcast media. This approach of advertising was great for consumer products. However, this strategy of promotion was not adequate for B2B products.
Digital advertising in the form of Google AdWords is revolutionizing the way brands advertise nowadays. Quite impressively, with Google AdWords, brands can advertise to the audience when they are researching products through search engines.
The brands can increase their target audience’s size by targeting people on other sites through Google Display Network. So as you can see, brand awareness is one of the most common advantages of Google AdWords.
Google AdWords help you Target Local Customers
With Google AdWords, you get location-based targeting options. In other words, if you are a location-based business, you can geo-target ads so that your local customers can see them. AdWords also help you to target nations and specific areas within a country efficiently.
Quite interestingly, you can exclude locations in Google AdWords if you choose to do so. When you exclude particular geographical locations, the total ROI increases. AdWords also enable you to target based on geo-based demographics like income level.
For instance, if you are selling luxury goods, you can easily target the higher income group in a particular locality.
Earn more Conversions
With AdWords, you have a higher chance of getting more conversions. Note that Google usually decides which ads get seen by the browsing prospects. Google AdWords directs users to your website’s landing page or home pages, thereby helping you earn more conversions.
It is important to note that those ad networks which don’t prioritize landing page experience will direct users to the old page. That’s why you should consider designing a highly persuasive post-click landing page. A highly optimized post-click landing page along with AdWords will help you earn more because:
- The page will feature a user-centric design
- The page will contribute to message match
Reach more Users through their Gmail
No doubt, email marketing is one of the most comprehensively used marketing strategies for businesses. Not long ago, Google integrated Gmail ads with AdWords with the sole objective of making it available to all advertisers.
To be precise, Gmail ads appear in the promotion section of your email. But at times, it is also present in the social area too. Quite impressively, the integrated Gmail ads and AdWords run on both desktops and mobiles. Always remember that Gmail ads are inexpensive, and that’s why it suits the budget of small businesses.
Beat the Ads of your Competitors
We all are aware of the fact that how brands fight it out, especially on the billboards. Google AdWords offers a smarter way to beat your competitors in their own game. For instance, if you have a tight competition with a brand in your domain, you can beat them with Google AdWords.
AdWords provide you with an outrank share report so that you can adjust your bidding strategies. In simple words, you can select the target to outrank to change your bid to beat your competitors in the auction. Outflanking the ads of your competitors is one of the main advantages of Google AdWords.
Ability to Schedule the Ads
With Google AdWords, you can schedule the ads so that they reach the audience at the appropriate time. One of Google AdWords’ key highlights is it lets you choose the time and day of running ads. Based on your industry niche and products, you can schedule to display the ads to get the desired outcomes.
You can continue running the campaign for four to six months to get the analytics data. You can either decrease the bid or stop the ads if the collected data highlights that there are no conversions.
The Context of Immediate Impact
No doubt, SEO is an essential strategy for any business with an online presence. However, due to a lack of SEO best practices and processes, it takes them years to get top rankings on SERPs. On the other hand, Google AdWords provides you with an immediate impact. In other words, you can appear at the top of the SERPs with AdWords in a short time frame. Yes, Google AdWords cost you money, whereas basic SEO is free.
However, investing in AdWords is lucrative, as you can see your campaign results within hours. But at the same time, you cannot undermine the significance of SEO for business. Google AdWords will always help you convert more users into customers and finding new target audiences.
Also, the risk of receiving unexpected bills is not there in AdWords. This is because you can limit your daily ad spending. You can easily access the data of AdWords to gain better insights into budgeting.
Customer Bonding With Business
AdWords lets the business and customer to make a bond through email lists. This is significant for the business since competitors are continually trying to get the attention of the consumers in the market. What more savvy approach to keep your customer engaged than sending weekly newsletters and offers? It just doesn’t get better than this.
Automate Bidding for the Best Spots in Search Engine Placement.
Flash back to the cola competition of the 80s? How about Mac and PC in the early 2000s? Notwithstanding the last Super bowl too had many beer competitors brawling on their TV ads.
Brand rivalry has been around for time immemorial. In any case, with Google AdWords, it’s somewhat less confrontative. If you have a competition that you need to outclass, you can. Expert digital marketers know that by choosing “Target Outrank” in the automated bidding functionality, you are able to outclass them in the auction for that keyword.
Reconnect with Visitors of your Online Site
Perhaps the coolest advantage of Google AdWords is reconnecting with your website visitor. Allow me to elaborate. You may have window shoppers on your site. These are individuals who have visited all the webpages on your website however haven’t done any action. How would you remind them to remember you and what you could do for them? Enter Display Remarketing and RLSA campaigns.
Remarketing on Display Network
This assists advertiser with targeting visitors on a variety of ads supported websites utilizing banner images. Lets’ suppose you run a travel business and a visitor is searching for Europe packages. Be that as it may, for reasons unknown, he chooses to leave without buying. You can simply develop a remarketing list to target him.
Like remarketing lists, you can build suppression lists also. These lists make sure that you target new leads and not run ads for the individuals who have already converted.
Probe Deeper Using Your Ads
Stumped with the title? As I aforementioned, there is much more to probe when you link your Google AdWords account with your Google Analytics account. AdWords is an exemplary platform however, it won’t tell you what people do subsequent to clicking the ad. Anyway, Google analytics would enable you to figure out:
- How much time a visitor spent on a page
- The number of pages which have been visited
- Bounce rate of your landing page
- Detail report on new visitors and returning visitors and much more.
Summing Up
This articles has included almost all key elements of Google Adwords that will be sufficient to inform you about how your growth of business can become fast through the platform. Although, SEO campaign is organic alternative to do marketing online, Google Ads quicken the pace with which you reach out to audience targeted, and convert leads and in turn boost your sales. The marketing landscape has changed over the span of time and Google AdWords plays a significant role in this change. Google AdWords is one of the central elements of Digital Marketing.
