Artificial Intelligence in short AI took the world by storm. This technology made some of the impossible things possible, and the world has been benefitted a lot with this technology. This technology has evolved a lot and came a long way when compared to the technology that was used by scientists and in some government organizations back in the 90s. The AI technology has been implemented in various fields and is commercialized recently. Businesses, society, marketing and in everyday lives of people, the AI started making an impact.
In order to understand how impactful the AI technology is, we can consider the retail industry as an example. After the evolution of eCommerce stores, the retail industries are trying their best to survive this cut-throat competition. Customers love the comfort that online stores provide them by shopping from anywhere they like, but they also do not want to give up the privilege of experiencing the product first by hands. This can happen only in the brick and mortar businesses and in order to provide customers who visit their stores with the best service, the retail stores are using various technologies including digital signage or digital mirrors.
The digital signage has been one of the best options to provide customers with best in class service. From offering the directions in a building to providing the menu at restaurants, the digital signage has been beneficial for customers in so many ways, and they have been one of the most critical parts of the business these days. Implementation of the latest technology like AI into digital signage software has so many benefits for businesses. Here are four different ways in which AI will transform the entire digital signage.
Learning in Depth
Artificial Intelligence is smart technology. It is capable of storing large chunks of data in it. But what is the use of this data when one does not understand how to use it right? No matter how much data one has, it is essential to use the data and work according to it. The artificial intelligence is capable of learning and understanding the data in depth.
No, it won’t stop with learning. It analyzes the data and by following the syntax, patterns it uses that data to offer better customer service. AI isn’t a human to understand the needs of other human beings. It is a technology which is better at analyzing and providing better results based on its analysis. The AI can take the details from this large chunk of data, analyze, process it and then it gives precise results. It is an automation technology, and it won’t think of you in particular. It drew some conclusions and based on the syntax and pattern; it starts creating necessary solutions for the problems that you are facing.
The platform is still in the growing stage, and one can easily say that it is going to change the future a lot. With such intelligence and data, the entire digital signage department is going to be changed. The customers will be provided with the advertisements that they are more interested in, the shortest routes to specific places are provided with ease, and the cuisines that customers like are only presented on the menu — this way the customers will be provided with better experience in digital signage with the help of AI.
Relevancy
When you shop online, you will be provided with various features like applying different kinds of filters and sorting the display according to your requirement. This type of analysis is impossible in the offline stores. But implementing AI into the digital signage software can change the customer experience in offline stores with ease.
The sensors and programming that is used in the AI will help in interpreting the needs of a customer. Let’s take the example of a Lifestyle store offering various types of dressing and accessories to the customers. In summer, the system will interpret that it’s a sunny day by checking out the weather and the advertisements of sunglasses as well as the summer dresses.
This will help in luring the customers. On a rainy day, the sunglasses advertisement can be replaced with an advertisement for, and in winter one can see the advertisement for jerkins, coats, and sweaters. The advertisements in digital signage not only changed based upon the weather but they are modified from time to time by estimating the age and gender of the person who enters the store.
The advertisements that are relevant to that particular customer are shown on the signage in order to garner their attention.
Personalized Experience
Who won’t love personalized experience right! Every customer who reaches out for your store would want to feel essential and enjoy any personalized treatment that you give them. It won’t be possible to provide specialized treatment for each and every customer due to the lack of, and in such situations, AI will come in handy. A digital signage software with AI will make sure that each and every customer feels special and are provided with the service that has been tailor-made for them. Various sensors and latest technology will help in providing the best customer experience.
Marketing
The AI Digital signage has a significant impact on marketing too. The digital signage is mainly used for marketing purpose, and it is essential to have the right marketing strategy for the audience.
The AI technology when incorporated in digital signage software will interact with the customer if needed and resolves any issues that they have in store too. This technology can do so many things, and some of these strategies and tactics are very smart.
Conclusion
Artificial Intelligence has already changed a lot in the world, and it has created a significant impact on various industries out there. The technology has been helpful for both businesses and its customers. The incorporation of AI into digital signage is already a success, and so many organizations around the world are interested in investing in both of these technologies.s
