The sheer number of strategies and their effects in the marketing world is simply baffling. At the first glance, it looks almost impossible to categorize them. Well, micro-categorization may be a tad difficult, but broadly, marketing can be divided into two main categories: traditional marketing and digital marketing.
When we are discussing the field of digital marketing, one term pops up quite frequently and that is SEO. Unfortunately, it is the most misinterpreted and misunderstood term in the marketing world. This unfair baptization of SEO as a magic wand over the past few years has done a considerable harm to its reputation that has resulted in the alienation of numerous tech-savvy businessmen from this strategy.
Though the reality is altogether different; with a solid and well though SEO plan, any business, whether it is small, medium or large size, can reach the pinnacle of success. And that’s why you would find many people asking the obvious question: why is SEO necessary for my website or for my business?
What is SEO?
SEO or Search Engine Optimization can be defined as a definite set of strategies that the website owner or blog owner can utilize to optimize their website so that the ranking of the site is improved on the various search engines. Besides, SEO helps to boost the overall quality of the website, thus making it more user-friendly, easy and swift to navigate. Many digital marketing experts consider SEO as a framework as the whole process of SEO has numerous rules, guidelines, a variety of stage and a definitive set of controls.
Why is SEO Necessary for Website or Business?
Day by day, the market is becoming more competitive due to the entry of new players and the innovative marketing ideas. This competition is further driven by the customer-oriented market. All these factors make SEO marketing more vital than ever. Every day, millions of Internet user are using the search engines to find the answer for their queries. And SEO, if done in the right manner, is the sure-shot way of getting the relevant traffic to your website. Other than these, there are several other reasons that make SEO necessary for the businesses. So, let’s get to those reasons:
1) SEO works wonders for the branding and visibility of your website
Whenever people are on search engines, looking for the services or products that you offer, you would want to appear on the first page and first ranking as often as possible. Here the reason is simply not limited to the fact that you want them to visit your website. In point of fact, there actually lies a value in appearing in the results for the specific terms that are directly linked to your website. Now, there are users who search, visit a website, modify the terms, search again and so on. Now, if your website is appearing for all the search queries, it signifies that you have the understanding of the user’s mindset. This increases the chances of your website getting clicked and as your website is appearing time and again, the trust factor is bound to be increased.
2) SEO augments the credibility of your business
Whenever a user is searching for something, subconsciously they make a mental note of the terms that were used in Google or any other search engine. And in their brains, your website ranking is just like a vote of confidence and trust from the search engine. Your users hear something like this: “Google is showing this business on the first page; this is definitely the right choice”. And this is not new; even during the times of Yellow Pages, people used to start from the first page. In other words, better rankings make your website more credible in the eyes of customers.
3) SEO offers one of the best ROI in marketing
As compared to all the other traditional modes of marketing, SEO rewards you in a far better and faster manner. And why only the traditional marketing? Even in the Internet marketing, SEO strategies have a better ROI as compared with other marketing strategies. The reason behind the greater success of SEO is the inbound marketing strategy; inbound marketing strategy helps you to target the people specifically when they are looking for the services or products that you offer. You don’t have to disturb them; you simply show up when they are in need. In other terms, you don’t have to go all the way to convince them.
4) SEO offers a clear insight into the minds of your customers
As already mentioned, SEO brings your website the valuable traffic that ultimately boosts your revenue. Now Google has a special tool known as Google Analytics that keeps a track of this traffic. This is one of the most amazing tools you would ever see as it provides you detailed data and metrics. Now, you would be wondering what to do with this insight? Well, this data and metrics have the answers to several important questions such as their search method, their browsing methods, the language used, the technology or device used, their geographical location, days and time when they are most active, etc., etc. With the help of all these valuable insights, you can micro-target the customers and can make some of the best and informed decisions for your website.
In conclusion, SEO or search engine optimization is a sure shot method to optimize your website and web pages, so that it becomes easier for the search engines to understand them and provide them with better rankings.
