Video marketing has been growing on an exponential level as more people are getting accustomed to watching video content on their social media platforms. Previously, due to the lack of deep internet penetration and scarcity of high-speed internet, people were not very enthusiastic about watching videos online. The video content consumption earlier was very limited as it consumed a large chunk of internet data. Over the past couple of years, this trend has changed altogether.
In the contemporary scenario, the availability and affordability quotient of the internet has increased. This has created a paradigm shift in customer behavior, and people prefer watching video content rather than reading blogs. This has paved the way for the growth and domination of video marketing in the present digital era. The use of video marketing is not just limited to specific industries, even businesses in the real estate industry are benefiting from deploying video marketing into their campaigns.
Real estate video marketing has been on the rise, given the returns it brings for the player in the real estate business. It is undoubtedly one of the best ways to reach out to the targeted audience. The highly engaging format of video content increases the conversion rates to a great extent. It is undoubtedly the best way to maximize the marketing ROI for any business looking to advertise on social media channels and other online platforms. Let’s learn how to effectively use video marketing for real estate businesses.
Tips For Maximizing Video Marketing Returns
Gone are the days when people used to spend a whole lot of money on producing a video and using it for your marketing campaigns. In the modern digital age, one can easily learn to create an aesthetically appealing and engaging video using a tool like Invideo. You can even search for how to make a video file smaller. Video marketing has emerged out as one of the best ways to get quality leads for real estate professionals.
One of the primary reasons is that video content makes it easier to convince a prospect regarding a potential investment opportunity. As per research reports, people remember approximately 70% of what they see and hear compared with only 30% of what they just see and 20% of what they just listen to. Real estate video marketing is a winning recipe from a long term perspective. Let’s delve deeper into exploring some interesting tips that you can use in your video marketing endeavors.
Planning your video marketing
One of the prerequisites of premium quality video content is the effective planning of your content. This includes brainstorming about the type of video you will be using to promote your services, the filming strategy of your video, the type of editing required for making it perfect, your promotional strategy, etc. You need to think about every aspect of your marketing right from video creation to final promotion.
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Focus on quality
If you want to be successful with video marketing for the real estate industry, then you need to effectively plan your moves. The audience is smarter than ever, and the same goes for your competition. You have to focus on delivering quality video to the audience to increase your chances of converting them. Many people believe that any form of video content will do the work. You need to deliver high-quality video content if you want to reach high-quality prospects.
Create a story
Storytelling is one of the most important aspects of video creation, your video needs to tell a story to the audience that they can connect with. If you are going straight away with the intent to sell your service or product, you might not be that successful with your campaign. Creating a story in your video is all the more important when it comes to marketing for real estate as people have an emotional attachment to their properties. Building a story using your video content that your audience can relate to is extremely important.
Humanize your video
Humanizing your video is another important thing to keep in mind while creating video content for real estate marketing. Buying a home is very different from buying clothes or shoes; it has an emotional aspect to it. When you depict yourself as a business selling homes, it won’t be very well received by the audience. Telling them what you are offering, how it is different, and what they’ll be gaining from this will help convert the prospective buyers. All of this needs to be done in the most humane way possible.
Use the 360 video feature
Showing the whole property to prospective buyers can be a time-consuming process. When you are using video marketing for selling a piece of real estate online, you need to focus on the details of the video you’re showing the audience. People like to explore the minutest details of the properties that they want to buy. A standard two-dimensional format wouldn’t be enough to convince the buyers, you need to add something extra into the mix. The best way to do it is by creating 360 degrees video format that will help the audience to get a comprehensive view of the premises.
Using video testimonials
Social proofs have a much bigger impact on customers than anything else. Adding video testimonials to your video marketing strategy will surely help to boost the chances of your success. Research studies have shown that customers are more likely to buy a product or service online when social proofs are present. Keep yourself in the buyer’s shoes and think, will you buy w product with zero reviews or the one with 100 reviews? Surely the latter looks more appealing than the former. Using video testimonials will surely increase the performance of your marketing campaigns.
Keep it precise
The average attention span of the online audience is less than 9 seconds; you need to keep this fact in mind while creating your video marketing campaigns. Your video content should be precise and to the point. In addition to this, it should be engaging enough for the audience to stick with it to the end without losing interest. You need to focus on eliminating all the unnecessary elements from the video and keep it very crisp to boost your marketing returns.
