If you are reading this, you probably already know the vital role an excellent social media strategy plays in helping you reach your sales goals online. Perhaps you already have an existing social media strategy too, and you hope to improve on it to get the result you need.
If this is you, then you are reading the right guide. We’ve compiled seven effective tips to include in your social media strategy to boost your online sales, increase your visibility and get all the results you need.
If you don’t have an existing social media strategy, employing these seven strategies is a great way to start and achieve success with your business in social media.
Why you need a good social media strategy for your business
Without an effective social media strategy, you would most likely be wasting most of your time online. Social media is a big place, and although your customers are online, you need an effective strategy to get them to notice you and pull them to you to get what you want.
Below, we discussed the top three reasons to have an excellent social media strategy for your business.
● It builds a strong online presence
A social media strategy is a plan that sets you and keeps you on track in winning over customers online. With a social media strategy, you have all your social media activities figured out.
This includes your content pillars (the type of content you post), frequency of posts, engagement strategy, and a host of other plans you have for your social media platforms.
These details keep you grounded and enable you to stay consistent with your laid-out plan, therefore, helping you establish a stable online presence through consistency.
● It saves you time
Without a good social media strategy, you will spend your time doing the wrong things to gain online customers. This includes targeting the wrong audience and engaging with the wrong people. You will also spend a lot of time trying to draw up content for each day.
With a good social media strategy, attaining the results you need on social media is faster because you have everything figured out from the start. A good social media strategy contains the right audience demographics, the right engagement times, and all the techniques you need to achieve your goals faster online.
More so, you won’t have to spend so much time every day figuring out what to post and what not to post on your social media platforms because you already have a social media content calendar to guide you.
Through this, you will be able to spend the time you could have wasted online on other relevant aspects of your business.
● It helps to track your progress online
A good social media strategy contains a framework of your plans, the goals you aim to achieve, and how you plan to execute these goals.
With the details in your social media strategy, you can track your activities and see if you are heading towards the right place. This will also give you an insight into what works and what’s not working so you can restrategize and make necessary adjustments to stay on track.
7 Ways to Expand Your Online Business Social Network
Social media is constantly evolving; this is why your social media strategy has to develop to meet the demands of the ever-changing platform.
Below, we compiled seven key methods to employ in your social media strategy to reach your business goals online.
1. Optimize Your Social Media Page
Social media optimization is using your social media pages to create a solid online presence.
It is ensuring your audience finds you quickly and when they need you. While SEO (Search Engine Optimization) is about ranking on Google, SMO (Social Media Optimization) is about ranking across several social media pages.
Yes, you have a great brand with so much value to offer. However, there is a higher tendency that the people who need your products and services will not find you when they need your services if you don’t optimize your page effectively.
This may lead to you losing your potential customers to your competitors because your customers will only go to the brands and businesses they see online.
There are different ways to optimize your page. However, the most prominent ones are optimizing your social media bio and name. You should craft your social media bios around the keywords your audience is looking for.
For example, if you are a fashion brand in California, your name or bio should clearly depict that you are a fashion brand in California.
So, when your audience searches “fashion brand in California” as a keyword across social media pages, your social media pages would be among the top-ranked pages.
2. Create Engaging Content Regularly
There are thousands of ecommerce traders across several social media platforms selling and offering the same services as you, which leaves you with a lot to compete with.
More so, your audience is always constantly distracted. The only way to capture their attention and retain it is by dishing out valuable content engagingly and attractively.
Infographics are one of the most effective ways to visually engage your audience because they are biteable, memorable, and easy to understand.
Infographics lets you amplify your content by using colors and text to capture and sustain your reader’s attention.
They save you time by letting you convert complex information into digestible bits in minutes. Piktochart’s guide to how to make an infographic is a great resource to guide you through your infographic-making process.
3. Hop on Trends
Succeeding on social media relies on your ability to stay abreast with what is trending.
Being updated with the latest social media trends and integrating them into your social media strategy will help you connect better with your audience.
This is because a large chunk of your followers will most likely be intrigued by a new trend in social media; you will probably find them using the new app features, re-posting the latest content and news.
It is, therefore, essential to hop on new trends on social media. Try out the new app’s latest features, ask your audience for feedback, and build your content around the latest news.
However, ensure the trends you hop on align with your brand values and marketing goals to achieve the best results.
4. Repurpose Content Across Social Media Platforms
Repurposing content is an excellent strategy to get your audience across several people.
The key to successfully doing this is to study the specific types of content that do well across different platforms.
For example, few of your customers won’t stay on social media to listen to long audio content. You can convert your audio to text using transcription tools to cater to that category of your social media audience.
This will not only enable more people to consume your content; it will also save you from creating new content when you can reuse old content.
5. Engage Consistently
Social media is a two-way communication platform. Other than posting engaging and valuable content, you must also create time to talk to your customers. Consistent engagement with your audience on social media helps you build good relationships, and relationships build trust.
When your followers on social media trust you, it becomes easy to convert them to customers. Consistent engagement also humanizes your brand. It reveals your personality and makes your followers connect with you better.
The best way to engage with your audience online is to make a deliberate effort to always be present to respond to your comments and DMs. You can also engage with your audience by tagging them in your posts and commenting on their posts by offering helpful tips and suggestions.
6. Leverage Hashtags
Hashtags are crucial in your social media strategy to boost your visibility and establish a thriving business online.
Hashtags allow your target audience to find posts relevant to their interest; therefore, the more you leverage the use of hashtags, the more you can expand your content reach.
The key to leveraging hashtags across several social media platforms is to use only the hashtags relevant to your niche and posts.
For example, if you are a beauty brand, you should use hashtags that revolve around beauty and not around unrelated keywords. Hopping on trending but irrelevant hashtags is bad for your business because they don’t target the right audience.
7. Track Your Performance
The point of having an excellent social media strategy is to reach your business goals online.
However, if you don’t make a deliberate effort to monitor your progress across the different social media platforms you are active on, you won’t figure out if your social media strategy is working to produce expected results.
Your social media pages’ insights are an excellent resource to track your online performance.
With social media analytics tools like Buffer, you can pay attention to the Reach, Engagement, and Followers’ metrics on your social media profiles. This will help to monitor your content, visibility, and engagement performance online so that you can track your performance, modify your activities and restrategize when need be.
Conclusion
We discussed seven effective social media strategies you can include in your social media strategy. By inculcating these tips in your social media strategy, you are guaranteed to get the most out of your social media marketing efforts.
