The digital marketplace has become the largest marketplace in the world. This presents a challenge for both conventional and digital marketers. Platforms and agencies are now forced to step up with engaging experiences tailored for customers with diverse delivery mechanisms, or risk losing their investment. No TV channel or any media platform has a daily audience of 175 million like the internet does, so it naturally raises the bar for marketing and branding opportunities.
The trends in the digital world are changing constantly, however they are still somewhat predictable. Here is a list of all the things to watch out for in order to follow the evolving digital marketing trends.
Visual Approach
When we talk about the online world, it includes websites, blogs, marketplaces, social networks, and infinite information. However, not everybody has a website they visit on a daily basis, unless it’s required or necessary. But when it comes to social media, 91% of us check two social networks daily. Therefore, a majority of businesses are marketing on social networking sites.
Research shows that visual content–photos, slideshows, videos–get the best response. No matter how much research you do or how long you work on the content, if it is not visually attractive, it won’t get attention. It’s important to note, that the majority of online users are younger, and have a short attention span. If you want to market something, make sure it is visually rich.
Interactive and Engaging Content
Obviously, the purpose of content is to get it noticed, and unless you get feedback from the right target audience, the hard work is for naught. When you create an online presence for your brand, you design and strategize your marketing plan so you can reach the right audiences in the most appropriate way. The first and foremost reason for branding is to get the audience’s attention and response. As such, your content should be interactive, which will increase the probability of engagement. For that, you may have to research the latest hashtags and trends in order to send the right message to get the right outcomes.
Live Video Streaming
Online video streaming is one of the most popular features of the internet. It has been predicted that by 2024, the number of digital video viewers in the United States will exceed 232 million. As such, it’s going to be more and more important for brands to produce video content.
Not only should your brand have a dedicated YouTube channel for edited videos, you should share videos in real time. When you do this, all of your followers and subscribers will be notified, increasing the likelihood of engagement. So grab the opportunity to incorporate live streaming for your brand. Make sure the video content is not too long or boring.
Expiring Content
The latest trend, which was pioneered largely by Snapchat, is expiring content, content that ceases to exist 24 hours after it is uploaded. This trend is on the rise, and is being incorporated into main public platforms like Facebook, Instagram, and WhatsApp. It follows the same pattern of live video streaming, but comes with even more excitement. From a marketer’s point of view, it’s highly appealing, because it creates a sense of urgency. It’s always worth investing in anything that creates anticipation.
Measurement and Volume
With everything going digital, marketers can now get unprecedented insights and see a flurry of statistics for every individual piece of content. That means if a piece of content is not getting a good response, you can learn from it, and shape your future content strategy to avoid that type of content. On the flipside, when something goes viral, you can expand on the ideas from that content so you can continue to go viral. This is how you can create content in a much more productive and efficient manner.
Native Approach
The native approach in digital marketing means incorporating conventional marketing into your digital strategies. This is for brands who want to continue relying on conventional marketing. Even if that’s what you want to do, it is essential to add digital marketing into your strategies. Digital media has now become an unavoidable and inescapable medium when it comes to marketing of any kind, and you don’t want to be left behind.
Conclusion
These are a few notable and rapid trends in the market. However, to grow and meet your marketing goals, you cannot completely rely on online strategies. It is essential to always be flexible. If something is not working, fix it. Thankfully, digital marketing’s outcomes can be seen either instantly or on a daily basis, which means you don’t have invest in something blindly. And you will always get even better results if your internet connection is fast as charter spectrum.
