Are you interested in finding out what are the private label products that are currently trending?
In this article, we will present to you our research on the products that are in high demand right now.
These products are currently skyrocketing with their sales on marketplaces such as Amazon.
If you want to increase your chances of developing a successful product, continue reading further to learn about the products that are currently trending.
Let’s dive right in.
What are private label products?
So what are private label products?
Summarizing the definition in Wikipedia, private label products are products manufactured under your own brand by another company. Those products cover a scope of a large variety of industries – from food to cosmetics.
Simply put, you are the brand owner who has to focus on increasing the sales and popularity of your brand, while your manufacturer deals with the supply of your products.
Most of the products on Amazon and eBay are being sold by sellers whose products are private label manufactured.
As a matter of fact, Amazon itself has a number of brands that are private label products.
Many business owners take the decision to run their own eCommerce store, where they source their products from a private label manufacturer, while they focus on driving traffic to their website.
The truth is that success doesn’t come overnight and running a private label business isn’t that easy. You need to find a reliable private label manufacturer and establish a trustworthy relationship with them. You need to have your full attention and focus on growing the awareness and market share of your private label product.
It is important to do your research prior to starting the development of your private label products. It is advisable to to find a manufacturer that is close to your marketplace in order to save on money and time for shipping. You have to decide on the channel via which you will distribute your products to your customers.
But most importantly, you must have a creative idea for your brand and a product that is currently trending.
Why are creative brand ideas important for your business?
When thinking about your brand development, the options seem limitless and can often cause frustration and confusion.
Don’t give up yet. Further down we will cover some basics of branding that will help you ask yourself the right questions in order to continue your entrepreneurial journey in the right direction.
So why are creative branding ideas important?
Creating a coherent branding for your private label products and having a positive perception of them within your customers is of utter importance. Most brands fail and do not live up to the expectations that are set.
Wouldn’t it be a dream come true to be among the few brand owners that captivate the attention of more than 46% of their target audience?
Branding is about having a distinctive image and logo, contrast colors of your designs, effective marketing strategies and an engaging message that you send out to your audience.
All that…
…but also much more
A good branding is one that captivates your target audience’s attention, while satisfying a need that is a must for them to have.
Potential customers begin to form their opinion from the moment that they see your product. They pay close attention to what your products say and do. Based on that information they undertake an emotional decision on whether to proceed with a purchase or not.
The key here is to choose a trending product that is currently in demand, because let’s be honest – if your product doesn’t affect a certain nerve on the market, then even a good marketing strategy won’t be as effective in generating more sales.
6 great and trendy private label ideas
Now that we have more knowledge about what branding and private label products are, let’s dive into the 6 great private label ideas that are currently trending.
Water bottles
Water bottle brands such as Hydroflask and Swell are becoming increasingly popular. This shows that there is a high demand on the market for reusable water bottles and is a potential opportunity to get involved in.
The social responsibility movement is on its rise and people get influenced towards spending more on products that are environmentally friendly.
Cosmetics
An insane sales growth within the cosmetics industry can be observed by looking at the numbers of sales achieved by beauty and skincare products sold on Amazon.
Hand sanitizers are a cosmetics product category that greatly contributed to the growth of sales within the industry.
The online shopping of skincare products also has its fair share of contribution to the increasing sales of cosmetics private label products. Products such as face sheet masks, purifying foams, face and hand creams are within the currently trending products.
Phone accessories
Private labeling phone accessories isn’t that hard and your margins can be pretty high. Therefore keep this category in mind when performing your research on possible products to sell.
Clothes and accessories
Products that are made from organic cotton material are also currently in high demand. From t-shirts to cotton pats, products made from organic cotton can be a good idea to start your business with.
Party games
One of the current fastest growing product category is party games. Party games hold a big chunk of the market share, as no one likes to play a rip off version of Monopoly.
Reusable bags
Consumers have an increasing desire to have a positive impact on the environment. Therefore it’s not surprising that people are turning to alternatives such as reusable bags.
One less plastic bag contributes to a cleaner environment.
