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Digital Marketing

Digital Ad Spend Will Hit $513 Billion in 2025: What CEOs Need to Do About It

For 2025, all forecasts show that digital will dominate the global ad economy, with spend reaching $513 billion and accounting for 62.7% of global ad spend, according to Dentsu’s latest Global Ad Spend Forecasts (December 2024). Source But the question isn’t whether to invest in digital. That ship sailed years […]

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Digital Marketing

How to Run Successful Small Business Marketing Campaigns

How does one make a small business truly shine in a sea of competition? The marketing aspect of a business is critical for small business owners as it often determines the life or death of their brand. Successful marketing campaigns enable businesses to build relationships with their customers and ultimately

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Technology

The Future of Digital Marketing: Trends You Can’t Ignore

Digital marketing has transformed significantly in the last few years. Companies and marketers have been transforming continuously according to the changing digital trends. The more technology advances, the more consumer behaviour will change. Hence, digital marketing should evolve as well. To survive, businesses must be sensitive to new trends. In

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Web Development

What Are the Benefits of Hiring a Mobile App Development Company in UAE?

In today’s society, mobile applications are the main way that companies can communicate with their customers, control operations, and be efficient competitors. Mobile presence has become important that any company regardless of whether you are in the new economy or traditional economy cannot afford to ignore.  From 2016 to 2022,

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Technology

How IoT-CMMS Integration is Revolutionizing Manufacturing

Introduction:  Technology adoption has especially become a tool for increasing efficiency in the highly expanding manufacturing businesses today. IoT and CMMS are essential tools in modern manufacturing: IoT links physical objects to computing systems for data capture in near real-time, and CMMS for the automation and analysis of maintenance processes.

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