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Business

Must-Know Tips for Transforming Customer Service into a Strategic Advantage

Nowadays, building a strong relationship with your customers isn’t just a nice little addition to your business efforts – it’s a necessity for success, and that stands for any industry. With the wide range of communication channels available, customers expect you to be present on each one and respond promptly. […]

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Real Estate

Ultimate Guide to Real Estate Classes for Beginners

Several U.S. states have opportunities for students to pursue their dream careers in real estate. Taking online real estate courses from accredited institutions can help you streamline your journey to becoming a real estate professional. The United States’ National Association of Realtors (NAR) had over 1.5 million followers as of

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Business

Salesforce Sales Cloud and Service Cloud Differences

Salesforce is an outstanding tool of customer relationship management (CRM) aimed to enhance organizational efficiency by improving organization’s business processes, customer relations management, and communication. Out of all it has to offer, Sales Cloud and Service Cloud are perhaps two of the most popular of the lot. While the two

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Business

Key Benefits of ATS and How they Benefit HR in the UAE

Businesses in the United Arab Emirates (UAE) are bustling with diverse sectors ranging from healthcare to finance and technology. During the recruitment process, HR professionals find it overwhelming and time-consuming when it comes to finding the right talent. In this pursuit, many HR departments in the UAE are turning towards

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Business

5 Critical Cyber Security Threats Every Business Should Know

Understanding Cyber Security Threats Cyber security threats are a growing concern for businesses of all sizes. Contrary to popular belief, small businesses are just as vulnerable to cybercriminals as their larger counterparts. One common misconception amongst all business owners, is that their businesses are too small for cybercriminals to target, but

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Business

How to Improve SMS Marketing ROI with Phone Number Validation

In today’s competitive marketing landscape, phone number validation is crucial for ensuring the success of SMS marketing campaigns. SMS marketing can be a good method through which companies engage with customers or influence people to do business or buy their products and services. With that in mind, however, the effectiveness

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Digital Marketing

Understanding the Shift Towards Story-Driven Video Content in Digital Marketing

What’s driving the biggest changes in marketing today? Story-Driven Video Content Marketing strategies continue to evolve with new technology and consumer trends. As younger generations enter the market – with high spending power – marketing has been shifting away from traditional, polished advertising to digital-first strategies that connect with young

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Business

Common Marketing Strategy Mistakes Small Businesses Make

(Source) A well-defined marketing strategy is crucial for small businesses to thrive in today’s competitive landscape. Small and medium-sized businesses often face special challenges when creating a marketing strategy, for them, even small mistakes can turn into significant losses. These blunders can stunt growth and reduce the company’s competitiveness in

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